Drumming News :
Roger Taylor has entered the wine market with Cuvée Rock n’ Roll Rosé, a Provence wine unveiled in London and set to launch next month at £18 per bottle.
The 2025 vintage blends 70% Grenache and 30% Cinsault, offering notes of wild strawberry, red berries, and fresh citrus with a smooth finish. It is produced by Les Caves du Commandeur and backed by partners including Rupert Clevely, Watermill Wines, and Sony Music.
Positioned as an accessible premium rosé, the wine will be sold direct-to-consumer and through major retailers, with formats including standard bottles and magnums. Taylor described the wine as “delicious” and emphasized a focus on quality and authenticity rather than celebrity branding.
Best known for his role in Queen, Taylor said the project aims for long-term growth, with international expansion already under consideration. He joins a growing list of artists—such as Kylie Minogue, Gary Barlow, Elton John, and Graham Norton—entering the wine business.
www.queenwinesofficial.com (This site will announce the wine release officially on May 5th here)
Sources – TheGrocer & TheDrinksBusiness
