Drumming News :
D’Addario Australia has announced a new exclusive distribution and sales partnership with UK-based drum hardware and accessories manufacturer Protection Racket, expanding its portfolio of leading percussion brands across Australia and New Zealand.
Under the agreement, D’Addario Australia will become the sole distributor of Protection Racket’s acclaimed range of premium drum bags, cases, and accessories throughout both markets. The partnership brings together Protection Racket’s reputation for durable, road-tested protection solutions with D’Addario Australia’s extensive distribution network, which already supports major percussion brands including EVANS and ProMark.
Known for its rugged construction and musician-focused design, Protection Racket has earned a loyal following among touring and gigging drummers worldwide. The company’s products feature its signature weather-resistant Racketex exterior fabric and Propadd foam padding, providing superior shock resistance, instrument protection, and long-term durability.
The new arrangement is expected to provide artists, dealers, and retailers with streamlined access to the full Protection Racket product lineup through D’Addario Australia’s established sales and distribution channels.
In a statement announcing the partnership, D’Addario Australia General Manager Mark Inglese expressed enthusiasm about the collaboration.
“D’Addario Australia is very proud to partner with Protection Racket and looks forward to growing the brand’s presence across Australia,” Inglese said. “Our first shipment has now landed, so for any enquiries, please do not hesitate to contact our head office or your Territory Manager.”
As part of D’Addario & Company, Inc.—the world’s largest manufacturer of musical instrument accessories—D’Addario Australia continues to strengthen its position in the percussion market by adding one of the industry’s most respected protection brands to its distribution roster.
With inventory already arriving in Australia, the partnership marks the beginning of a new chapter for Protection Racket in the region, offering drummers and musicians easier access than ever to the company’s trusted range of protective cases and bags.
